Small Business Spotlight: Renee Equestrian

We’re taking a short break from the She Is series to highlight an up-and-coming small business working to increase accessibility to the equestrian industry. I sat down with Amber Mitchell, owner of Renee Equestrian, to discuss how her business is breaking barriers.

Share the story behind your decision to start your own business, particularly in a field that’s traditionally been exclusive and lacking diversity.
I had long contemplated starting my own business, but I often felt that the timing wasn’t optimal or that I lacked sufficient resources or a solid foundation. However, I recently had a realization. Throughout my life, regardless of where I’ve lived, horses have always been a constant presence. I interpreted this as a sign from a higher power. Upon deeper reflection, I concluded that waiting for the “perfect” moment is futile; one must simply take action. Consequently, I decided to pursue Reneè Equestrian.

Breaking stereotypes and shattering barriers are central themes in your business mission. How do you see your business contributing to a more inclusive equestrian world, and what steps have you taken to realize this vision?
I see my business contributing to a more inclusive equestrian world by serving as a valuable resource for minorities interested in exploring and expanding their knowledge of horses. A significant stride I’ve made towards promoting inclusivity in the equestrian sphere is the establishment of a collegiate equestrian team at a Historically Black College and University (HBCU).

Establishing an equestrian team at an HBCU is an ambitious and impactful goal. What inspired you to pursue this particular initiative, and what challenges do you anticipate in bringing it to fruition?
During my time on the equestrian team at the University of Alabama, I observed a lack of diversity among riders, particularly a scarcity of black riders. Having competed in the eventing discipline since the age of 8, I always hoped to find a riding partner who shared my background but struggled to do so. One of the primary challenges I anticipate facing is potential resistance from the school due to concerns regarding risk and liability. Working with horses, or any animals for that matter, inherently involves some level of risk. However, I diligently adhere to the Certified Horsemanship Association (CHA) rules to prioritize the safety of both riders and horses.

As a Black woman navigating the equestrian industry, what unique experiences or insights do you bring to your business that set you apart from others in the field?
This is such a fun question! One aspect that sets me apart is my deep appreciation for my cultural identity, which I proudly wear on my body! For instance, I enjoy riding with fake nails and expressing myself through vibrant colors and patterned belts in my equestrian attire. Additionally, as a black woman in the equestrian world, I take pride in being a representative for other black equestrians. For instance, I aspire to create a book titled “Riding Is For Everyone,” which would highlight ways to make riding accessible and inclusive for individuals from all backgrounds. This could include guidance on accommodating different hairstyles while ensuring safety and respect.

What specific services and programs does your business offer? What training methods do you use?
I currently offer beginner lessons both mounted and unmounted, but you must have your own horse. I follow the rules of the Certified Horsemanship Association (CHA) to prioritize the safety of both riders and horses. Many of my teachings come from CHA, USPC (United States Pony Club), and my coaches/trainers.

Many individuals may be inspired by your mission and eager to support your efforts in promoting diversity and inclusion in equestrian sports. What are some specific ways members of the public can support your business?
Thank you for asking this question! To contribute, please contact me directly via email or visit reneeequestrian.com and complete the contact form. This approach allows me to provide you with detailed information about your donation’s impact. I prefer to go this route as opposed to simply accepting money because I think it is important for you to feel proud of your donation and the change you are contributing to. Donations do NOT have to be monetary – we also accept new/used tack and apparel. Contributions will be allocated towards acquiring safe and suitable apparel and tack for our riders and horses, as well as covering horse feed and maintenance, competition fees, facility access, insurance coverage, riders scholarships, and other essential needs. Other ways to support it are by word of mouth and social media (@ridewrenee on Instagram) exposure. Once we become more established volunteers will be welcomed as well.

For individuals interested in learning more about your business, what are the primary channels through which they can contact you?
The best way to learn more about my business and the mission please visit reneeequestrian.com or reach out to me via email or by phone (773-936-6396). Either way I am happy to talk to you! 🙂

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